Posted By Mardian Purwanto

In order to be able to conduct a decent targeting and marketing campaign, you must first understand the fundamentals of finding out who they are. They only way to do this is to follow a specific guideline for you to follow. Check out the guideline below.

1. Your Objective to the Research

Explain in one paragraph why the research is being done, what you hope to learn and for what purpose the information that you attain may be used
2. Description of the Market

This should be general like one paragraph

Who is your Target Market(s)?
Why you chose this particular market
Get a complete profile of your market (e.g., demographics, psychographics, behaviors)
What benefits does your market seek (i.e., what points-of-pain or problems are being solved)
What factors can affect their decision to purchase or use your product/service
What attitudes do they have about the products/services that are currently not on the market
How is the product used Products and Services that appeal to the target market
In general terms, what is currently so appealing to this market
If there are no current providers, what types of products/services may appeal to this market in the future (i.e., what is used now to solve the problem).

3. Market Metrics
Get many Size estimates (current and future) for all of the following:
Overall market
Current size as it stands
Potential size for the future
Actual penetration of current products/service within the entire market
Individual market segments
Current size
Potential size
Actual penetration of current products/service within the total market
Usage rates
Frequency of product purchases
Growth estimates (current and in the future) for:
Overall market
Individual market segments
Competitive Analysis

You must include a Summary of who your Current Competitors are

Listing the competition by market share ranking (by each target market if possible) is a good way to size them up. You can also be more specific by searching for individual points listed below.

Current Competitors – full analysis of top competitors including:
Products & Services (e.g., description, uniqueness, pricing, etc.)
Their Market share at current
Current customers (targeted audience)
Positioning and promotion strategies
Partnerships/Alliances/Distributors
Recent news
SWOT Analysis – Strengths, Weaknesses, Opportunities & Threats

It is extremely important to focus attention on the SWOT section of this report. While most other information in this report can be gleaned from company and secondary materials, much of what appears in the SWOT section is based on the researcher’s own opinions of the competitor based on the information that is collected. Consequently, this is often one of the hardest areas of the report to write as well.

Potential Competitors (any competition in the future)
You will need to get an explanation (though it need not be as detailed as Current Competitors) on who they are or maybe and why they are seen as potential competitors
5. Additional
Extraneous Variables
o Discuss factors that may affect this market (e.g., technological, social, governmental, competitive, etc.)
Market Trends and what is expected to happen in the future
If you can follow these basic tips for finding and selecting your target market, you should be ready to search online and check out the competition and their rankings in the search engines. In the next section we will cover some general guidelines for you to follow in creating your competitive analysis which is the most important factor in being an affiliate marketer. Knowing your competition just as well as your audience is the key point which is going to keep you on top of the competition.