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	<title>Maxsearchengine</title>
	<link>http://www.maxsearchengine.com/affiliate</link>
	<description>All About Affiliate Marketing Program Network</description>
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	<item>
		<title>Search Engine Optimization by Me Blog</title>
		<description><![CDATA[Submit your website here:







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Analyze [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2008/01/16/search-engine-optimization-by-me-blog/</link>
			</item>
	<item>
		<title>Pay-Per-Click or PPC in Affiliate Marketing Business</title>
		<description><![CDATA[Pay-Per-Click or PPC in Affiliate Marketing Business 
PPC stands for Pay-Per-Click and is generally used when described paid search engine results. There are plenty of other per click payment metrics, such as CPC (cost-per-click) banner advertising, and even some affiliate programs. However, despite similarities in payment structure, when someone says PPC advertising they almost always [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/19/pay-per-click-or-ppc-in-affiliate-marketing-business/</link>
			</item>
	<item>
		<title>Ad Networks 1</title>
		<description><![CDATA[Over the past year there has been a welcome evolution of typical affiliate websites into portal centers of powerful content and resources on any number of topics. Affiliates have invested great time and money in providing quality content to visitors that should not only help them get high search engine rankings, but also make more [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/18/some-ad-networks/</link>
			</item>
	<item>
		<title>How do I test my robots.txt file?</title>
		<description><![CDATA[You can use the Google robots.txt analysis tool in google webmaster tools to:

Check specific URLs to see if your robots.txt file allows or blocks them.
See if Googlebot had trouble parsing any lines in your robots.txt file.
Test changes to your robots.txt file.

If you don&#8217;t currently use a robots.txt file, you can create one and then test it [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/how-do-i-test-my-robotstxt-file/</link>
			</item>
	<item>
		<title>How do I check that my robots.txt file is working as expected?</title>
		<description><![CDATA[The robots.txt analysis tool reads the robots.txt file in the same way Googlebot does. If the tool interprets a line as a syntax error, Googlebot doesn&#8217;t understand that line. If the tool shows that a URL is allowed, Googlebot interprets that URL as allowed.
This tool provides results only for Google user-agents (such as Googlebot). Other [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/how-do-i-check-that-my-robotstxt-file-is-working-as-expected/</link>
			</item>
	<item>
		<title>How can I create a Google-friendly site?</title>
		<description><![CDATA[Things to do
Our webmaster guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site.
Give visitors the information they&#8217;re looking for
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/how-can-i-create-a-google-friendly-site/</link>
			</item>
	<item>
		<title>How do I add my site to Google&#8217;s search results?</title>
		<description><![CDATA[Inclusion in Google&#8217;s search results is free and easy; you don&#8217;t even need to submit your site to Google. Google is a fully automated search engine that uses software known as &#8220;spiders&#8221; to crawl the web on a regular basis and find sites to add to our index. In fact, the vast majority of sites [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/how-do-i-add-my-site-to-googles-search-results/</link>
			</item>
	<item>
		<title>Google Page Rank</title>
		<description><![CDATA[Introduction 
Google runs on a unique combination of advanced hardware and software. The speed you experience can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low cost PC&#8217;s we&#8217;ve networked together to create a superfast search engine.
The heart of our software is PageRank™, a system for [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/google-page-rank/</link>
			</item>
	<item>
		<title>Why is my page&#8217;s location in the search results lower than before?</title>
		<description><![CDATA[As you may know, our search results change regularly as we update our index. When we add new sites and incorporate updates to the content of existing pages, pages in our search results shift. Some will be ranked higher than before for a particular keyword and others lower.
These changes are typically automated. However, Google reserves [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/why-is-my-pages-location-in-the-search-results-lower-than-before/</link>
			</item>
	<item>
		<title>Google SEO</title>
		<description><![CDATA[SEO is an abbreviation for &#8220;search engine optimizer.&#8221; Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/google-seo/</link>
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	<item>
		<title>Why should I report paid links to Google?</title>
		<description><![CDATA[Google and most other search engines use links to determine reputation. A site&#8217;s ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site&#8217;s value, and has greatly improved the quality of web search. Both the quantity and, [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/why-should-i-report-paid-links-to-google/</link>
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		<title>Google: Link schemes</title>
		<description><![CDATA[Your site&#8217;s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/google-link-schemes/</link>
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		<title>Google: Cloaking, sneaky Javascript redirects, and doorway pages</title>
		<description><![CDATA[Cloaking
Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.
Some examples of cloaking include:

Serving a page of HTML text to search engines, while showing a page [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/google-cloaking-sneaky-javascript-redirects-and-doorway-pages/</link>
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		<title>Google: Hidden text and links</title>
		<description><![CDATA[Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:

Using white text on a white background
Including text behind an image
Using CSS to hide text
Setting the font [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/google-hidden-text-and-links/</link>
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		<title>Google Webmaster Guidelines</title>
		<description><![CDATA[Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the &#8220;Quality Guidelines,&#8221; which outline some of the illicit practices that may lead to a site being removed entirely from the Google [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/17/google-webmaster-guidelines/</link>
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		<title>Affiliate Marketing Tip: Personalizing Emails</title>
		<description><![CDATA[You should always personalize each and every email that you send out because this gives people who are on the list a feeling that you&#8217;re not just another newsletter editor, but their friend and that you truly care about their success. Doing this can increase your sales by at least 200%. You have to think [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-personalizing-emails/</link>
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		<title>Affiliate Marketing Tip: Craft of Listing</title>
		<description><![CDATA[Owning a list is the most profitable online marketing tool out there today.
As an affiliate marketer, you are going to have to get used to listing. In fact, there&#8217;s not a time when you can send out your mailing to the A+ Marketplace where you won&#8217;t make $300.00. You can build your list with little [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-craft-of-listing/</link>
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		<title>Affiliate Marketing Tip: Getting Started As an Affiliate Marketer</title>
		<description><![CDATA[If you are a beginning Internet Marketer and you do not actually have any money to work with the best way to start marketing is by using the payperclick search engines. The truth is, when you are a marketer products are not the things that actually sell, it is the traffic that sells. However true [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-getting-started-as-an-affiliate-marketer/</link>
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		<title>Affiliate Marketing Tip: Email Advertising as an Affiliate Marketing Tool</title>
		<description><![CDATA[Direct promotion that are using email has boomed over recent years, but has brought with it mountains of spam. If you intend on using email as a method of advertising products and services, you have to be sure that you stand behind the products you&#8217;re promoting and make yourself available to answer any questions that [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-email-advertising-as-an-affiliate-marketing-tool/</link>
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		<title>Affiliate Marketing Tip: Successful Affiliate Marketing Requires Patience</title>
		<description><![CDATA[If you are sure that your web site can get a lot of traffic and generate fantastic sales for a certain company, you have to contact them to negotiate a tailored arrangement. If they aren&#8217;t too enthusiastic to begin with, be patient because companies are approached every day by affiliates wanting to cut a &#8220;better [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-successful-affiliate-marketing-requires-patience/</link>
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		<title>Affiliate Marketing Tip: Using Affiliate Marketing As A Mass Promotion Tool</title>
		<description><![CDATA[There are Hundreds of thousands of affiliate programs out there that you can choose from and all of them are claiming to be the best. Some of them will give you the impression that all you have to do is implement their banners and links and wait for the money to start rolling in. This [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-using-affiliate-marketing-as-a-mass-promotion-tool/</link>
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		<title>Affiliate Marketing Tip: Dealing with Merchants Directly</title>
		<description><![CDATA[When you are dealing directly with a merchant, there are some things that you have to realize. You need to know how to deal with them but also what to expect to encounter from the as well. That is what this section is going to help you with. Let&#8217;s take a look at some of [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-dealing-with-merchants-directly/</link>
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		<title>Affiliate Marketing Tip: Talk To People</title>
		<description><![CDATA[Talking to people could not only increase your sales, but also save you some heartache in the long run. It is very easy to talk to an affiliate company, and you can start by contacting the merchant, let them know what you are doing to promote their product and ask their advice as to how [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-talk-to-people/</link>
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		<title>Affiliate Marketing Tip: How to Deal with Online Merchants &#8211; Creating Partnerships</title>
		<description><![CDATA[When you decide to become an affiliate marketer, you are basically just asking another web host to add a link to your website to theirs which will bring your website more traffic and hopefully generate more sales for them, which gives you a commission sale. Of course, there are some things that affiliates look for [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-how-to-deal-with-online-merchants-creating-partnerships/</link>
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		<title>Affiliate Marketing Tip:  Guidelines for Doing a Competitive Analysis</title>
		<description><![CDATA[The competitive analysis section works best when it follows a format like the one that is shown below. In general, I would recommend that this report would be made about each of the major competitors. While most of this report is intended to focus on the overall analysis of the competitor, you should recognize that [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-guidelines-for-doing-a-competitive-analysis/</link>
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		<title>Affiliate Marketing Tip:  Marketing Study Online &#8211; What You Need to Know</title>
		<description><![CDATA[In order to be able to conduct a decent targeting and marketing campaign, you must first understand the fundamentals of finding out who they are. They only way to do this is to follow a specific guideline for you to follow. Check out the guideline below.
1. Your Objective to the Research

Explain in one paragraph why [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-marketing-study-online-what-you-need-to-know/</link>
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		<title>Affiliate Marketing Tip:  Looking for the Best Affiliate Programs</title>
		<description><![CDATA[The best way to try to explain this to you is to give you some experiences of a highly successful affiliate marketer when looking for an affiliate program to promote.
&#8220;When I first started searching for and implementing affiliations with various companies; it was one of the largest parts of time wasted during my day when [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-looking-for-the-best-affiliate-programs/</link>
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		<title>Affiliate Marketing Tip:  The Fundamentals of Affiliate Marketing</title>
		<description><![CDATA[As you can imagine from the previous tips that spend a great deal of time focusing on the basics of internet marketing, you must realize that it was all just an informed lead in to affiliate marketing, which is the whole reason that we are here. The first thing that you have to think about [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-the-fundamentals-of-affiliate-marketing/</link>
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		<title>Affiliate Marketing Tip:  About Online Marketing &#8211; Search Engine Basics</title>
		<description><![CDATA[Search engines are computer programs that are used to explore the internet in search of web pages. They do this by using &#8220;spiders,&#8221; &#8220;crawlers,&#8221; or &#8220;robots&#8221; which are used to search for the most up to date information on any given search request. This may seem like an odd place to introduce you to the [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-about-online-marketing-search-engine-basics/</link>
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		<title>Affiliate Marketing Tip:  About Online Marketing</title>
		<description><![CDATA[Your first interest in any type of marketing campaign is to start developing a marketing strategy that is going to be focused on who you will need to determine your target market is. This is exactly who you think will be your consumers. For starters, you need to know how to break down your consumers.
Target [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/11/03/affiliate-marketing-tip-about-online-marketing/</link>
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		<title>25 Things I Love About Google</title>
		<description><![CDATA[Love, hate. Love, hate. When it comes to Google, I did the &#8220;hate&#8221; side of my love/hate relationship over in my 25 Things I Hate About Google article. In this article, I&#8217;m all about the love. How do I love Google? Let me count the 25 ways into my heart:
1. Personalized search simply gets better [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/10/25/25-things-i-love-about-google/</link>
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		<title></title>
		<description><![CDATA[Google has had a feature out for some time which allows webmasters to create a sitemap file to help Google&#8217;s crawlers find and index content.
It sounds like a great idea. After all, it&#8217;s much easier to feed the crawler the content then hope it finds it on it&#8217;s own. But is a Google sitemap worthwhile? [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/10/25/54/</link>
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		<title>5 Ways Google Will Help You With Your Traffic</title>
		<description><![CDATA[If youve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.But if you knew what I do, youd realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/10/25/5-ways-google-will-help-you-with-your-traffic/</link>
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		<title>Google Updates Sitemaps</title>
		<description><![CDATA[The webmaster-friendly project started by Google over the summer has its own blog and some new features available for its users.Google Sitemaps makes a tool available that lets site publishers create a map Google&#8217;s spiders can use to more effectively index its content. On the official Google Blog, Grace Kwak posted about some new features [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/10/25/google-updates-sitemaps/</link>
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		<title>Google Sitemaps</title>
		<description><![CDATA[I wrote the Python-XML column for three years, discussing the combination of an agile programming language with an agile data format. It&#8217;s time to pull the lens back a bit to take in other such technologies. This new column, &#8220;Agile Web,&#8221; will cover the intersection of dynamic programming languages and web technologies, particularly the sorts [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/10/25/google-sitemaps/</link>
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		<title>The SEO and the Blacksmith</title>
		<description><![CDATA[Earlier this month, my buddy and leading &#8220;Netrepreneur,&#8221; Ken Evoy, firmly put his stake in the ground by posting that SEO (define) is dead.
Naturally, it prompted an almost hostile reaction from certain quarters. Ken and I have exchanged email a few times regarding the subject during the course of the year. Generally speaking, I believe [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/10/25/the-seo-and-the-blacksmith/</link>
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		<title>New &#8220;Google Sitemaps&#8221; Web Page Feed Program</title>
		<description><![CDATA[Today, Google has unveiled a new Google Sitemaps program allowing webmasters and site owners to feed it pages they&#8217;d like to have included in Google&#8217;s web index. Participation is free. Inclusion isn&#8217;t guaranteed, but Google&#8217;s hoping the new system will help it better gather pages than traditional crawling alone allows. Feeds also let site owners [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/10/25/new-google-sitemaps-web-page-feed-program/</link>
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		<title>Affiliate Marketing&#8217;s Last Stand?</title>
		<description><![CDATA[Two years ago at this time, affiliate marketing was flying under everyone&#8217;s radar. Companies like BeFree, Dynamic Trade, Commission Junction and LinkShare pushed the idea of small sites selling others&#8217; goods on commission rather than exchanging banners.
Last year at this time, affiliate marketing was a real hot topic. Companies like Amazon.com and Art.com crowed that [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/25/affiliate-marketings-last-stand/</link>
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		<title>eBay&#8217;s Second Affiliate Program</title>
		<description><![CDATA[Who doesn&#8217;t know eBay? Founded in September 1995, eBay is now the world&#8217;s largest online trading community. It has nearly 30 million registered users (RUs) and is the most popular shopping site on the Internet when measured by total user minutes, according to Media Metrix.Matthew Lawrence, eBay&#8217;s business development manager, joined in January 1998. Recently [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/25/ebays-second-affiliate-program/</link>
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		<title>Build Your Own Network</title>
		<description><![CDATA[For all the time people spend in choosing an affiliate network provider, setting commission rates and other affiliate payments, and talking to their affiliates, they tend to overlook something crucial: building a personal network within the affiliate marketing community.
The importance of a strong personal network really hit home with me as I sifted through my [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/25/build-your-own-network/</link>
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		<title>History of Affiliate Marketing</title>
		<description><![CDATA[There is a popular urban myth about the origins of affiliate marketing. It goes something like this&#8230;
In July 1996, Amazon.com launched the first affiliate program on the Internet. That&#8217;s the story in the Amazon.com Associates Program Frequently Asked Questions, at least.
As legend has it, Jeff Bezos, CEO and founder of Amazon.com, chatted with a woman [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/25/history-of-affiliate-marketing/</link>
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		<title>Affiliate Marketing Principle Theory</title>
		<description><![CDATA[In the very early days of the World Wide Web, web sites were plain, primitive, and labors of love. People shared content &#8211; advice, articles, tips, stories, reviews, and favorite bookmarks &#8211; for free. Many people feel that this &#8216;tradition&#8217; of free content on the Internet should dominate. And for the most part it still [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/25/affiliate-marketing-principle-theory-2/</link>
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		<title>A Peek into the Ad Measurement Crystal Ball</title>
		<description><![CDATA[While browsing blogs last week, I came across a post on Gary Price&#8217;s priceless site Resource Shelf. Gary found a list of papers that had been submitted for an upcoming workshop called &#8220;Data Mining and Audience Intelligence for Advertising.&#8221; I&#8217;ve never heard of this before, but evidently this year will be the 13th edition of [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/24/a-peek-into-the-ad-measurement-crystal-ball/</link>
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		<title>Ad Networks</title>
		<description><![CDATA[Active Athlete
Active Athlete is an online media company dedicated to advertisers wanting to reach the active consumer. The company brings Active Athletes to advertisers en masse, from the casual athlete to the competitive, participating in sports such as golf, tennis, running, rock climbing, snowboarding, cycling and a variety of team sports. They provide an opportunity [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/ad-networks/</link>
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		<title>Google Spices Up Creative Menu</title>
		<description><![CDATA[In a pair of moves that speak to its supplication to the creative agency community, Google has introduced a flexible &#8220;Gadget Ad&#8221; format in expanded beta and hired Andy Berndt as managing director of its Creative Lab.
Google poached Berndt from Ogilvy &#38; Mather&#8217;s New York office, where he was co-president, to fill a dual creative [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/google-spices-up-creative-menu/</link>
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		<title>Nielsen and Others Show Slowing Online Ad Growth</title>
		<description><![CDATA[Online ad spending rose over 23 percent during the first half of 2007, according to The Nielsen Company, less than half the growth the firm reported for the year-ago period. And while TNS Media Intelligence also recently reported slowing growth in online ad spending, its growth estimate dropped just around a point from the year [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/nielsen-and-others-show-slowing-online-ad-growth/</link>
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	<item>
		<title>Google&#8217;s Vertical Talk Campaigns and Results</title>
		<description><![CDATA[Google executives discussed advertising and commerce within the automotive, retail, entertainment and media, financial services, and healthcare verticals yesterday during an industry press day in its New York offices. The media confab offered a rare peek into the company&#8217;s recent campaigns and results for clients in numerous categories.
Industry Director of Media and Entertainment Adam Stewart [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/googles-vertical-talk-campaigns-and-results/</link>
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	<item>
		<title>Mortgage Meltdown Mean for Online Advertising?</title>
		<description><![CDATA[The nation&#8217;s mortgage market turmoil has triggered concern over a potential chill, or deep freeze, on online advertising budgets that will hurt the likes of Google and Yahoo. After all, financial services account for a hefty 17 percent of online ads, according to one estimate.
The crisis underlines another dilemma for mortgage companies like Countrywide Financial [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/mortgage-meltdown-mean-for-online-advertising/</link>
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	<item>
		<title>The World According to Google</title>
		<description><![CDATA[Nick Utten is CMO of E-Trade, but he jokingly (and repeatedly) refers to his company as &#8220;gTrade.&#8221; Three years ago, &#8220;E-Trade spent their last dollars online,&#8221; Utten explains. Today, &#8220;our first dollars go online. Search is a major part of that, and we&#8217;re not even close to the top of our spend.&#8221;
Utten, who earlier held [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/the-world-according-to-google/</link>
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	<item>
		<title>Search, Advertising, Privacy, and You</title>
		<description><![CDATA[It&#8217;s been a great week for online privacy &#8212; or has it?
The top search engines: Google, Yahoo, Microsoft and Ask, are falling over one another in unveiling plans to reduce how much user data they retain, and for how long.
It all began in March, when Google said it would begin to delete the final portions [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/search-advertising-privacy-and-you/</link>
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	<item>
		<title>Good Content in Bad Places</title>
		<description><![CDATA[While it happens to this publication on a near daily basis, I&#8217;m surprised at the rash of mildly hysterical e-mail that flowed in this week from marketers, bloggers, and even some of our competitors. All have the same complaint: we found a blog (or Web site) that&#8217;s scraping and republishing our content (often, ClickZ&#8217;s content, [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/good-content-in-bad-places/</link>
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	<item>
		<title>Retention Marketing Primer</title>
		<description><![CDATA[Retention marketing, or getting customers who previously bought from you to purchase again, is a lot like being married. Unlike dating, existing relationships require work to keep them interesting and exciting.
You can better target marketing messages and more cost-effectively meet buyers&#8217; expressed needs using their contact information and purchase history. Having purchased from the company [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/retention-marketing-primer-part-1/</link>
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	<item>
		<title>Online Shoppers Take Their Time</title>
		<description><![CDATA[Online shoppers take longer than ever to make purchase decisions, according to ScanAlert research released in July. The research shows the average delay between customers&#8217; first visit to a Web site and their first purchase has increased 80 percent since 2005, from 19 to 34 hours. These site visits yielded an average conversion rate of [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/online-shoppers-take-their-time/</link>
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	<item>
		<title>Marketing in Uncertain Times</title>
		<description><![CDATA[Stock market jitters and the mortgage credit crisis have corporate America in a bit of a panic. Every week, the media unearth another scandal, looming crisis, or gloomy prediction about corporate earnings. Everyone thought things were looking rosy and we could focus on aggressively building online businesses. Now, CEOs and CFOs want to know about [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/marketing-in-uncertain-times/</link>
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	<item>
		<title>Testing Everything</title>
		<description><![CDATA[In his novel &#8220;Pattern Recognition,&#8221; William Gibson creates protagonist Cayce Pollard, a professional &#8220;coolhunter&#8221; who suffers extreme psychological allergic reactions to well-known brands and logos. In essence, Cayce is capable of seeing the latest trends before they happen but has become so sensitized to the art and science of advertising and branding that she can&#8217;t [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/testing-everything/</link>
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	<item>
		<title>Video Ads: Are They Listening?</title>
		<description><![CDATA[Right this very second, is your computer&#8217;s sound turned on, or is it muted? If it is on, are you headphones plugged in? Are you wearing them?
Pop-up ads, once the bane of online advertising, have all but disappeared, thank goodness. Once the scourge of the Web, they&#8217;re now pretty much relegated to the type of [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/21/video-ads-are-they-listening/</link>
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	<item>
		<title>Big Banner Ads Rule</title>
		<description><![CDATA[In the old days of affiliate programs, everyone distributed the same IAB standard ads throughout the Internet.
Although those days are clearly over, affiliate programs still haven&#8217;t gotten the message. Few are adapting to shift to larger banner ads &#8212; ads that can deliver stunning increases in performance.
From pop-ups to emails, increasingly larger banner graphics are [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/big-banner-ads-rule/</link>
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	<item>
		<title>eBay&#8217;s Temporary Insanity at Affiliates&#8217; Expense</title>
		<description><![CDATA[Bad affiliate programs shouldn&#8217;t be bad economics for those not responsible for them. But eBay is making others pay for its mistakes.
eBay&#8217;s affiliate program was launched with good intentions. It would pay affiliates that referred visitors who registered and/or bid on eBay.
The program could have worked if eBay had hand-picked affiliate commerce sites with good [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/ebays-temporary-insanity-at-affiliates-expense/</link>
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	<item>
		<title>Spam Solution: Charge for Commercial Email</title>
		<description><![CDATA[I hate spam.
I also hate the fact that a number of self-appointed people are censoring email as spam, blocking messages all over the Internet. School book depositories are emerging on the Net manned by zealots &#8212; the Lee Harvey Oswalds of spam. The movement is small, but it&#8217;s growing &#8212; along with the insane amount [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/spam-solution-charge-for-commercial-email/</link>
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	<item>
		<title>Avoid the Most Common Affiliate Mistake</title>
		<description><![CDATA[Psst&#8230; Do you test?
Everyone says they test. Do you?
Sure, it takes extra time, which you say you don&#8217;t have. You stress, develop creative, throw it out to the millions, and start again, repeating the same old mistakes. That approach takes lots more time.
It&#8217;s tiring for you and your customer.
Everyone talks about testing, but few do [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/performance-based-testing-avoid-the-most-common-affiliate-mistake/</link>
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	<item>
		<title>La Cosa Nostra: The Power of Partnerships</title>
		<description><![CDATA[I grew up in New Jersey. Perhaps that&#8217;s why I&#8217;m in an affiliate mafia.
This mafia has no name or physical location. Membership varies by the nature of the deal. It may be revenue share, performance based, or a hybrid with CPM and performance bonuses.
These aren&#8217;t deals you make with strangers. Internet advertising is increasingly a [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/la-cosa-nostra-affiliate-style-the-power-of-partnerships/</link>
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	<item>
		<title>Your Email Is in the New Black Hole</title>
		<description><![CDATA[Remember that last email you sent &#8212; your marketing message or your newsletter?
Your subscribers at AOL, Hotmail, Yahoo, Excite, or MSN may not remember it. Even worse, they may never have gotten it &#8212; not because you are a spammer, but because you send more than the average volume of email.
What&#8217;s average? This interpretation varies [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/your-email-is-in-the-new-black-hole-and-you-dont-know-it/</link>
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	<item>
		<title>How to Reach the Top of the Inbox</title>
		<description><![CDATA[Getting on top of your email &#8212; making sure it gets there &#8212; is becoming as hard as it once was to get on top of the search engine listings. With all the new spam filtering going on, affiliates using email marketing are forced to adapt to rapidly changing rules set by a few networks.
Now [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/how-to-reach-the-top-of-the-inbox/</link>
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	<item>
		<title>More Customers or Better Customers?</title>
		<description><![CDATA[Affiliate programs began with a naive idea
&#8211; that more is better. With the recent shutdown of Capital One&#8217;s affiliate program because of poor quality Internet customers, clearly the early naiveté is being replaced by a new reality, based on standard business practices. Here&#8217;s what affiliate marketers have discovered:
Affiliate programs can generate quality customers if you [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/more-customers-or-better-customers/</link>
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	<item>
		<title>Reports of Affiliate Programs&#8217; Death</title>
		<description><![CDATA[Affiliate programs are dead! Long live affiliate programs!
Everyone seems to be jumping on the &#8220;affiliate programs don&#8217;t work&#8221; bandwagon. Small affiliates that haven&#8217;t been successful with an affiliate program claim their own lack of sales means the program doesn&#8217;t work. Publishers who want to sell CPM continually dismiss affiliate programs, because generating sales from ad [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/reports-of-affiliate-programs-death-are-greatly-exaggerated/</link>
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	<item>
		<title>Is Email Marketing Hurting Your Business?</title>
		<description><![CDATA[Think spam is killing your private email every day?
Well, think of the harm it might be doing to your affiliate offer. You know, that email super affiliates are sending out to promote your product. You thought it was just email marketing, paid on performance. Then one morning you wake up to multiple spam complaints, pissed [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/is-email-marketing-hurting-your-business/</link>
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	<item>
		<title>Spyware Grows Up</title>
		<description><![CDATA[First, they ripped off affiliate links, now they are getting into selling keywords. File-sharing applications such as Morpheus and Kazaa, known to some as spyware and thiefware apps, are evolving from affiliates into full-fledged marketing players. Is it wise to do business with them? Short-term results might lead you to say yes, but the long-term [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/spyware-grows-up/</link>
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		<title>The Big Lie about Spyware and Adware</title>
		<description><![CDATA[Remember the last time you started your computer and launched a browser and Microsoft took over your home page with an invitation to update your browser?
That&#8217;s spyware, by many current definitions. Internet Explorer is bundled with Windows. No warning about automated updates. They just pop up onto your screen. Just like Gator&#8217;s ads.
Ad-supported applications are [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/the-big-lie-about-spyware-and-adware/</link>
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		<title>Demand Marketing: You Will Know Them</title>
		<description><![CDATA[Let the flames begin. From the reaction to my previous column on spyware, you&#8217;d think I&#8217;d already sold out to adware companies or acknowledged the demise of affiliate programs.
I long ago embraced the concept of demand marketing. It&#8217;s the practice of activating the customer&#8217;s expressed demand for specific products and services. Not random clicks surfing [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/demand-marketing-by-their-actions-you-will-know-them/</link>
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		<title>The Sooner, the Better?</title>
		<description><![CDATA[When&#8217;s the Web slower than offline?
When mass emailers (many are top super affiliates) send messages &#8212; or so it appears. Email is slower than snail mail delivery at some larger email houses that send millions of messages every day. Messages trickle through, one at a time. This holiday season, the question isn&#8217;t just whether your [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/the-sooner-the-better/</link>
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		<title>Fewer Leads, Better Quality</title>
		<description><![CDATA[Remember the old saying, &#8220;I&#8217;ll make up in quantity what I lack in quality&#8221;? Those days are gone for affiliate programs, and a growing number of companies are looking for quality leads.
In the early days, affiliate programs were always about more, as if a mass-quantity, retail model was the only one that mattered. But as [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/fewer-leads-better-quality/</link>
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		<title>Adware and the Affiliate Code of Conduct</title>
		<description><![CDATA[Before reading, suspend your cynicism about the economy and the Internet. There&#8217;s reason for optimism.
Most online marketers theorize how e-commerce should regulate itself. The affiliate industry is actually doing something about it and the challenges of adware.
With the recent release by Commission Junction (CJ), Performics, and Be Free of the Code of Conduct, along with [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/adware-and-the-affiliate-code-of-conduct/</link>
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		<title>The Affiliate Networks&#8217; Dividing Line</title>
		<description><![CDATA[Regulating the affiliate industry can be like herding cats. Although the two adware documents I wrote about in part one, the Publisher Code of Conduct and LinkShare&#8217;s Addendum, are good first steps, clearly there&#8217;s no consensus among the top affiliate networks.
Part of this divergence is built into the Code of Conduct Preamble, which reads:
Each Service [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/the-affiliate-networks-dividing-line/</link>
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		<title>Adware, Merchants, and Affiliates Speak Out</title>
		<description><![CDATA[When a market regulates itself, the players take action. In part two of this series, the affiliate networks discussed how they are attempting to regulate the industry. I asked the actual players &#8212; adware companies, merchants, and affiliates &#8212; for their take on the Code of Conduct and LinkShare&#8217;s Addendum.
Adware Companies
TopMoxie&#8217;s Patrick Toland, VP of [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/adware-merchants-and-affiliates-speak-out/</link>
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	<item>
		<title>Affiliate Markets Adapt Standards</title>
		<description><![CDATA[What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts.
In the case of the Code of Conduct and LinkShare&#8217;s Addendum, clearly on one side a small, vocal, vigilant group of affiliates will accept nothing short of stopping the evil adware companies. On the other [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/affiliate-markets-adapt-standards/</link>
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	<item>
		<title>Don&#8217;t Predict the Future, Invent It</title>
		<description><![CDATA[This column could be like so many others and predict who will spend how much money on advertising next year, but let&#8217;s get real. Like direct marketing, this column is about improving what is currently working, rather than pulling pie-in-the-sky figures out of the air.
Want to make a good year? Start with a new focus [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/dont-predict-the-future-invent-it/</link>
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	<item>
		<title>The Four Myths of Affiliate Marketing</title>
		<description><![CDATA[Visualize your perfect customer. Right now, the people you&#8217;re trying to reach are on the Internet&#8230; or are they?
I was asked this question recently by a client targeting small businesses through affiliate programs. This is one of the hardest audiences to reach, because these folks are short on time and generally not interested in receiving [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/12/the-four-myths-of-affiliate-marketing/</link>
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	<item>
		<title>Top 10 Reasons to Become an Affiliate Marketer</title>
		<description><![CDATA[10 Reasons to Consider the Affiliate Marketing Channel. Back when my online business consisted ONLY of affiliate sites, I had no need for a personal assistant.
The sites were all in place, and my affiliated merchants handled everything related to orders.
Last week, one of my clients mentioned that he was moving AWAY from selling his own [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/06/top-10-reasons-to-become-an-affiliate-marketer/</link>
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	<item>
		<title>Can I Really Make Money as an Affiliate Marketer?</title>
		<description><![CDATA[As an Internet marketing consultant, I often hear the question, &#8220;Can I REALLY make money online with Affiliate programs?&#8221;
To me, that question speaks of the asker&#8217;s skepticism, so let&#8217;s put aside any question of whether money is REALLY being made online before we look any further.
Thousands of merchants have put resources into developing affiliate programs [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/06/can-i-really-make-money-as-an-affiliate-marketer/</link>
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	<item>
		<title>6 Ways to Make Money Online</title>
		<description><![CDATA[Review different ways to start your online business and find the one that suits you best&#8230;
Here are 6 ways that you can make money online. Consider and review each thoroughly before making your decision.
I&#8217;ve listed them in no particular order, however the first is perhaps the simplest to start, and #6 is by far the [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/09/06/6-ways-to-make-money-online/</link>
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		<title>Affiliate Marketing Principle Theory</title>
		<description><![CDATA[In the very early days of the World Wide Web, web sites were plain, primitive, and labors of love. People shared content &#8211; advice, articles, tips, stories, reviews, and favorite bookmarks &#8211; for free. Many people feel that this ‘tradition’ of free content on the Internet should dominate. And for the most part it still [...]]]></description>
		<link>http://www.maxsearchengine.com/affiliate/2007/06/27/affiliate-marketing-principle-theory/</link>
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